Today In Book Publishing
September 14, 2015 at 2:29 pm
Scan today’s news and you’ll undoubtedly see plenty of stories about how the majority of content is being consumed on mobile devices. In fact, you’ll probably use your own mobile device when you do that scan. Like many of you, I read all my books on a tablet and most of my short-form content on…
September 10, 2015 at 5:40 pm
NEW YORK – September 10, 2015 – Hachette Livre, the third-largest trade and educational publisher in the world, announced a partnership with leading adaptive learning company Knewton today. Together, the companies will create digital curricula to give every student a more personal learning experience. Hachette Livre’s education publishing houses in France – Hachette Education, Hatier,…
September 2, 2015 at 8:15 am
Join us to hear expert advice on what to look for in a digital partner.
July 9, 2015
Single-sourcing eliminates the redundancy, cost, and inconsistency for creating print and ebook editions, but it’s underutilized.
September 8, 2015 at 2:50 pm
More and more book publishers seem to be focused on building a better direct relationship with consumers. Some of these direct-to-consumer (D2C) efforts are well thought-out while others are nothing more than publishers following the crowd. How else do you explain so many publisher sites that are simply catalog pages with the option to buy…
September 4, 2015 at 2:15 pm
In a move that is reminiscent of Simon & Schuster’s Glommable site, EverAfter Romance, a division of Diversion Publishing Corp, has launched a new content hub for avid romance readers. The new site promises to be a “publisher-neutral space for all things romance,” and will feature book reviews, author interviews, “and other things romance fans…
September 2, 2015 at 2:32 pm
Pricing your book properly may be the most important marketing decision you will make as a publisher. The price you choose will determine your sales, revenue, profits and opportunities for long-term growth. However, there is a big difference between pricing for sales through retail stores (including bookstores) and to non-retail buyers. You can improve your…
August 28, 2015 at 1:37 pm
Back in April Penguin Random House announced the relaunch of its website. The move was made in part to further consolidate Penguin and Random House operations, but it was also a significant strategic shift toward marketing titles directly to readers. “We believe that we can serve our authors even better by building strong relationships with…
August 31, 2015 at 10:05 am
Amazon just introduced Amazon Underground, a platform where paid apps are free. It’s a model that will be disruptive for ebooks too.
August 28, 2015 at 1:40 pm
The Summer Issue of Book Business showcases leaders who are pushing the limits of how books can be created and shared in order to better serve readers and meet them where they are. The idea of “meeting readers where they are” takes a number of forms in this issue but it seems to coalesce around…
