Best Practices for Driving Reader Engagement on Mobile Apps
September 26, 2014

Adobe provides insights, best practices and data to publishers who are looking for ways to enhance their digital publishing strategies. This guide provides practical advice on connecting with readers, enhancing the reading experience, and monetizing in more effective ways than traditional web offerings.

Big Publisher Bashing Again with Fictional Facts
September 15, 2014

The estimable Clay Shirky has written a lengthy piece called "Amazon, Publishers, and Readers" on saying, essentially, that an Amazon-dominated world would be an improvement over the Big Five "cartel"-dominated world of publishing we have today. This is an apples to oranges comparison. The Big Five are not nearly as broad a cartel as Amazon - which reaches way beyond the consumer books they publish - is a monopsony. Amazon touches much more of the book business than the Big Five publishers do.

BitLit Announces HarperCollins Ebook Bundling Pilot Program
July 21, 2014

In a potentially major gain for the ebook-bundling concept, BitLit today is announcing its first deal with a Big Five publisher. HarperCollins (US) has entered what is being described as a pilot programme with the Vancouver-based BitLit to offer discounted ebook editions of print books that readers already own.

"This is not, obviously, HarperCollins' full list," Peter Hudson, BitLit co-founder, tells The Bookseller's The FutureBook. "This is a limited set of titles and it's going to be rolled out reasonably slowly over time, with new titles coming on board

Five Reasons for Optimism About the Future of Ebooks
July 2, 2014

There's a lot of tsoris in the publishing community right now over ebooks. Much of it has something to do with THAT COMPANY WITH THE WEBSITE THAT SELLS ALL THE THINGS, how THAT COMPANY has a stranglehold on the book market, how it's devaluing our literary canon, how it has publishers right where it wants them. But we're not just cranky about THAT COMPANY. Other jeremiads include-but are not limited to-the painfully slow adoption curve of EPUB 3, the demise of beloved sites like Readmill, the failure of "enhanced" ebooks to gain traction, stagnating ebook sales,

New All-Digital Curriculums Hope to Ride High-Tech Push in Schoolrooms
March 3, 2014

On Monday at an education conference in Austin, Tex., Joel Klein, the former chancellor of New York City public schools and the current chief executive of Amplify, the education unit of Rupert Murdoch's News Corporation, will introduce a digital English language arts curriculum for middle school.

McGraw Hill, the textbook publisher, will also announce this week that it has signed a partnership with StudySync, a company that creates digital English curriculum tools that have been deployed in 22,000 classrooms and are priced at about a third of Amplify's rate.

Adobe Upgrade Threatens Already Purchased Ebooks and Ereaders
February 5, 2014

Adobe has issued a proclamation that starting in July, the vast majority of e-reader apps and hardware devices will not be able to read purchased eBooks anymore.

This announcement stems from a massive upgrade to the encryption system Adobe has implemented in their new Digital Editions 3.0 and will have reverberating effects on ePub books all over the world. Unless thousands of app developers and e-reader companies update their firmware and programming, customers will basically be unable to read books they have legitimately purchased. In effect, Adobe is killing eBooks and e-readers.