A look at pioneers in improving the industry's environmental impact. When San Francisco publisher Chronicle Books decided to improve its environmental impact, it didn't waste any time. It formed an internal eco task force and spent 2004 researching its paper options with its U.S. and Asian printers. It enlisted its merchants and mills in the process. And it pushed all of its suppliers to join in its commitment to print on better paper. As a result, it was able to obtain eco-friendly paper without paying a higher price. By 2005, Chronicle was ready to make a formal commitment to the goals of
Bethany Press Intl.
June 1, 2005