Book Business Magazine

Editor's Note: Book Business App Now Available
February 10, 2011

Apple iPhone and iPad users now have another way to engage and interact with Book Business content—the new Book Business app. Download the free app through Apple's App Store, and view and download the entire contents of both the current and past issues of the magazine.

The Future of Publishing Takes the Stage at First-Ever mediaIDEAS Cabaret Meetup
July 16, 2010

Professionals from all walks of the media industry—book and magazine publishers, analysts, tech company representatives—gathered in Tribeca in New York City for the inaugural mediaIDEAS Cabaret Meetup. Held this past Tuesday evening at the Macao Trading Co., the free event—sponsored by media research company mediaIDEAS and media partners Book Business and Publishing Executive magazines—brought together approximately 168 individuals who networked and discussed the present and future of the publishing industry.

Editor's Note: Network with Media Professionals at Upcoming mediaIDEAS Cabaret Meetup
July 2, 2010

Don't miss an opportunity to gather with fellow media professionals and friends to discuss the future of publishing and paginated media at the mediaIDEAS Cabaret Meetup, to be held July 13 at 6 p.m. at the Macao Trading Co. in New York City. Sponsored by global research and advisory firm mediaIDEAS, Book Business and its sister publication Publishing Executive, the event is free for those who RSVP and will include complimentary hors d'oeuvres and drink specials.

Must-Read Interview: Insights on blog marketing for book publishers, social networking, e-newsletters and more
April 20, 2007

When it comes to incorporating multimedia—such as blogs, webcasts, e-newsletters, social networking, video, among others—into the business model, Christian publisher Baker Publishing Group is well ahead of the curve. Book Business Extra spoke with two executives from Baker’s different divisions: Jim Hart, the Internet marketing manager at Baker’s Bethany House Publishers, and Twila Bennett, the senior director of marketing at its Revell, Baker Books and Chosen divisions. In this exclusive interview, Hart and Bennett share their insights behind the company’s innovative marketing tactics. EXTRA: From a marketing and sales perspective, describe some of the innovative ways you are using blogs to increase your

Google’s Jim Gerber to Keynote 2007 Book Business Conference
March 2, 2007

PHILADELPHIA, PA – Book Business magazine proudly announces Google’s Jim Gerber as keynote speaker for the upcoming 2007 Book Business Conference and Expo, scheduled for March 5-7, 2007, at the New York Marriott Marquis, Times Square. Gerber, director of content partnerships at Google, will present the Keynote Address on Tuesday, March 6, 2007 at 9:15 a.m. The Keynote Address is open to all registered attendees. “We are thrilled to have Jim give the keynote address at the Book Business Conference and Expo. There are few companies that have as profound an influence on publishing today as Google, so it’s a major boon for our audience of