Elsevier Health Sciences

A New and Powerful Book Industry Sector Is Born
June 7, 2010

Self-publishing and online services, e-books, and digital demand printing are joined into a new and powerful sector that is transforming the industry. For industry professionals whose career satisfactions and livelihoods are bonded to the future of the book, this new sector offers a wild ride and a venturesome future.

Publishers Win Ruling to Stop Rapidshare From Illegally Distributing Copyrighted Content
February 26, 2010

Six global publishers—Bedford, Freeman and Worth Publishing Group, a subsidiary of Macmillan; Cengage Learning; Elsevier; John Wiley & Sons; The McGraw-Hill Companies; and Pearson Education—have obtained an injunction against Swiss-based file-sharing site Rapidshare.com. The judgment, handed down by a German court in Hamburg, ordered Rapidshare to implement measures to prevent illegal file-sharing of 148 copyright-protected works cited in a lawsuit filed Feb. 4 by the publishers.

Today's Retail Scene: Are You Prepared to Compete?
October 1, 2009

It used to be straightforward. A publisher sent out a catalog of new releases, promoting certain titles to bookstores. Marketing proceeded through fixed channels and seasonal rituals, and, year after year, everyone knew their place in the dance. Not so anymore.

Gold Ink Awards
October 1, 2008

Now in its 21st year, the Gold Ink Awards call attention to the print industry’s finest projects. 2008 was no exception, as North American Publishing Co. (NAPCO; parent company of both the Gold Ink Awards and Book Business) received more than 1,400 entries for this year’s competition. As always, a talented team of judges hailing from diverse backgrounds across the industry poured through the submissions, awarding Gold, Silver, Bronze and Pewter honors in 46 categories. In all, 488 entries were selected for awards. Nearly two-dozen judges sorted and sifted through the finest print pieces, submitted by publishers and printers alike, over the course of

Digital Printing
August 1, 2008

PublicAffairs, an imprint of The Perseus Books Group, recently found itself with an enviable problem—not enough books to fill orders for a runaway best-seller. The book was Scott McClellan’s White House memoir “What Happened: Inside the Bush White House and Washington’s Culture of Deception,” but luckily for Perseus, the appearance of McClellan’s face everywhere on TV this spring coincided with a propitious meeting at BookExpo America between John Ingram of Ingram Book Group, owner of digital printer Lightning Source, and Perseus Publisher Peter Osnos. “Demand went vertical, and there was a period of time when orders were coming in and they [didn’t have] any

Creative Cost-Cutting Strategies
August 1, 2008

With the rising costs of fuel and raw materials, it has become essential for most publishers to find ways to save money in book production and manufacturing—a task that can be quite challenging without sacrificing too much in terms of quality. However, with changing circumstances have come new strategies, some of which are riffs on past ideas, while others would have seemed unthinkable just a few years ago. “Right now, it’s hard to realize really big savings on manufacturing costs because paper keeps going up,” notes Marie Butler-Knight, longtime publisher of Penguin’s “Complete Idiot’s Guide” series. “At the same time,

Best Practices in Online Selling
May 1, 2008

As the founder of Internet service provider Juno, Charles Ardai knows a thing or two about making a big splash on the Web. When Ardai sold his company in 2001, the entrepreneur and writer, then all of 32 years old, decided to pursue his dream of reviving the pulp-fiction genre by starting his own publishing company, Hard Case Crime. He knew from the beginning that success would require good online-selling tools. “It’s a pretty popular genre,” Ardai notes, “but it is a genre, and there is a certain fan base that loves this stuff. If you can find one of those fans, the