Every day, 100 million Internet users conduct more than 200 million information searches at Web sites like Yahoo!, yet traditional books have almost no presence in this new information exchange. A new e-property, the sBook can change this imbalance while creating an entirely new subscription revenue source for publishers. Quality online information Today, 97 percent of Internet users visit the Web to search for some bit of information. Log on to AOL or another ISP (Internet Service Provider), type in a few keywords and get a list of several dozen possible Web sites that may or may not contain the information you're seeking. If the goal
The importance of metadata goes beyond books and magazines. It's increasingly essential to all media: print, ebooks, images, videos--it's what makes it all work together.
As publishers continue to test the potential for interactive ebooks, investigating what other sects are doing may offer clues on how to thrive in the digital era. One underexplored publishing segment is comic books, graphic novels, and manga, or CGM for short.
Publishers are finding they must engage directly with consumers, and fortunately they have a powerful tool for doing that: content—and lots of it. The challenge is then to provide opportunities for engagement, rise above the noise to attract the most relevant audiences, and do so efficiently