You can’t spend three days at a conference such as the recent Tools of Change (February 13-15) and not marvel at the logistics, atmospherics and the countless insights and discoveries sprinkled throughout the event.
The location at the Times Square Marriott provided a striking reminder of the new power of electronic media in lights and motion. The glittering mash up of news crawls, jumbo video screens, advertising and entertainment that now define the Manhattan theater district, and Broadway and 42nd Street has become an urban theme park.
Book Business' own Eugene G. Schwartz was on the scene at the third annual Digital Book World Conference. He filed this comprehensive report from the proceedings.
Attendees at the third annual Digital Book World Conference heard reports that while publishers are in fact healthy and thriving in the new digital age, a lot more work is needed to let go of the habits of the past and live in the new interactive, multi-platform and vertically patterned business world of the future.
The cohort of newly minted consultants in attendance—emerging out of downsizing and transformation—are witness to their price as well as their opportunities.