Quality Sales Materials on the Fly
February 1, 2006

Thompson West reveals details behind its new online collateral-ordering system where sales reps can customize, get estimates and order sales promotions from their desktops. Thomson West is a leading provider of integrated information solutions to the U.S. legal market, selling legal books and online services to law students, lawyers, and law librarians. It has 2,000 sales representatives, tasked with promoting the company brand and selling a wide range of legal products. As in any company, each sales representative relies on marketing material to help him achieve his sales goals. These materials can include: direct mail, product collateral, and event invitations and signage