M. Lee Smith Publishers

How to Be a Bigger, Better Book Publisher
May 1, 2006

What does it take to achieve marked growth in the book business? The answer is as varied as the publishing companies in the market today. But a few core factors, such as acquisitions, international licensing and monetary support, can represent elements vital to extensive growth. Tapping into a bit of creativity and adapting to specific market needs also help. Dan Oswald, president and publisher of M. Lee Smith Publishers, LLC, and Rich Wohl, vice president of publishing for Wolters Kluwer Health and Lippincott Williams & Wilkins, have seen this firsthand. Here, they talk about the keys to their companies’ significant expansions and offer tips