
Random House Inc.

Be it tweets, blog posts, or marketing materials, content produced by book publishers is traditionally about the books they publish. But that’s not always the case. Some publishers are hosting blogs with “publisher agnostic” content, meaning the site will feature books and authors they don’t publish. In fact, some of these websites all but obscure…
The film development unit Random House launched in 2007, initially called Random House Films and then renamed and expanded into Random House Studio in 2012, has been sold to Fremantle Media North America. FMNA, a TV production company which produces shows like The Price Is Right and The X Factor, plans on overseeing all television…
Listening Library, Penguin Young Readers and Random House Children’s Books are celebrating Pride Month with a newly redesigned ReadProudListenProud.com, an online resource for LGBTQ literature recommendations designed to spark discussion in the classroom and at home and to encourage understanding through storytelling, celebrating everyone for who they are. Teen transgender rights advocate Jazz Jennings has been named the…
LONDON — March 14, 2016 — Penguin Random House UK has today launched ‘The Scheme’, an entry-level programme which aims to attract the marketers of tomorrow and find people with creative talent and potential who may have never considered a career in publishing. Designed to attract and assess applicants based on their potential rather than experience,…
Penguin Random House UK has stopped requiring college degrees of job applicants. There's a rule of thumb in employment and recruitment that job requirements and salary are set just high enough to get applicants who are good enough to meet one's needs. If one has an excess of qualified applicants, one can raise the requirements…
The biggest deals in the publishing industry in 2015 occurred outside of the trade sector. Unlike 2013, when the Random House–Penguin merger was completed, or 2014, when HarperCollins acquired Harlequin, the major trade houses did not make any major acquisitions last year. The biggest acquisitions in 2015 were in professional and educational publishing, led by…
Last week, Alliant International University (AIU), a private US college announced an intriguing scholarly publishing partnership with Author Solutions, the self-publishing arm of Penguin Random House. Together the two organizations said they were creating Alliant Press, a university press that would be built using Author Solutions infrastructure and be dedicated to publishing “academic works of…
Building buzz for a book used to be a pretty straightforward endeavor. Finagle a book review at a leading mass media outlet like The New York Times and the title was sure to be a bestseller. As media has moved to digital, though, discoverability of books has become much more fragmented. While a review in NYT is nothing to sniff at today, there are other players that book marketers should be targeting.
is is an appropriate time to consider the power of Penguin Random House's position in the marketplace. It is very strong. If I were any of the other four major publishers, I would fear PRH more than Amazon as a potential disruptor of my business. When I put that proposition to a UK-based executive of one of those companies at the London Book Fair last week, he readily agreed with me.
When one considers what a segmented business publishing is, the Penguin Random House combination becomes that much more eye-catching.
Penguin Random House relaunched its website yesterday, designing the new platform to drive book discovery and build community -- and perhaps most importantly, collect data. The trade publisher has listed its entire catalog on the site, complete with author pages, book recommendations, interactive games, and an ecommerce platform. It released a brief video which shared the site's new features and emphasized that it is a place where readers can come to find the books they love and discover new ones.