May 1, 2007
The large New York publishing firms might have been forgiven, in early 2000, for taking little or no notice of a slim volume of Bible commentary put out by Multnomah Publishers, a small religious publishing house based in Colorado Springs. The book, which analyzed an obscure Old Testament passage as a sort of self-help guide to releasing “God’s favor, power and protection” through prayer, was bought up by large evangelical churches and began to be talked about online and in so-called “small group ministry” sessions around the country. One year and 4 million copies later, everyone in the publishing world had heard of
