Aaron Kessler

Amazon founder Jeff Bezos introduces the new Amazon tablet called the Kindle Fire on September 28, 2011 in New York City. From their strongholds on the American West Coast, companies like Google, Facebook, and Apple, and Amazon have used the Great Recession as an opportunity to think big, invest, and take the world by storm with their products and services. All four of these firms’ success is obviously and irrevocably linked to technology. But one of these companies — Amazon — is a tech company that is firmly rooted in the age-old industry of retail, in the quotidian business of