Adam L. Penenberg

Look around. Games are everywhere. Start with that carton of orange juice in your fridge, which might advertise it's worth three points, redeemable for discounts and prizes. It's a game. What about frequent-flier miles, which are games that reward loyalty? Mega Millions, Powerball, Take Five and other state lotteries? Games. Nissan has an in-car gaming system that encourages drivers to compete for best efficiency levels (Bronze, Silver, Gold, and Platinum). Talk about a mobile game. You could look at Twitter as a game, the pay off being more and more followers and greater numbers of retweets the more you use it.

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