Anahad O Conner

Rodale has reversed the usual polarity in book publishing of bringing print products into the digital domain. The publisher of Men's Health announced late last week that it was acquiring the book publishing rights to an iPhone app. The Lose It! calorie counter and dieting companion from publisher FitNow has been the top free health app in the iTunes App Store for over a year, Rodale claims, and is used by more than 175,000 people a day. Rodale is purchasing North American rights to bring the title to book form. The book will be written by Charles Teague, co-founder and CEO of FitNow, along with New York Times science columnist Anahad O’Conner and will demonstrate that calorie control, activity and a support system are the keys to weight loss.