Are publishers confronting digital change, or is digital change confronting publishers? So wondered Chris Lederer, a director at AlixPartners and the moderator of "Organizations Confronting Digital Change," one in a series of educational webinars at September's free Publishing Business Virtual Conference & Expo, a production of Book Business and its sister publication Publishing Executive. Lederer, along with Ania Wieckowski, Managing Editor of Harvard Business Review Press, and Holly Gilly, VP, Product Development at Human Kinetics, provided deep knowledge and great takeaways for publishers who are grappling with digital change:
All publishers have had to deal with changes to their business due to the rise of digital book reading. At the recent Publiching Business Virtual Conference & Expo (a production of Book Business and Publishing Executive magazines), an expert panel convened to discuss strategies for publishers who need to beging transitioning their workflows to accomodate the myriad digital products the marketplace is demanding.
Chris Lederer, consultant and former COO of Open Road Integrated Media; Holly Gilly, VP, Product Development at Human Kinetics; and Ania Wieckowski, Managing Editor at Harvard Business Review Press will give you tips, strategies and real-world examples of publishers who are meeting the digital challenge.