Apple has built its iBooks platform on the back of an open standard. With last week’s introduction of iBooks 2.0 and the free iBooks Author software for Mac OS X, Apple is deliberately locking out that popular open standard.
Apple’s behavior is a modern, sophisticated version of the “embrace, extend, and extinguish” behavior that got Microsoft in so much trouble in the 1990s: Enter a product category supporting a widely used standard, extend that standard with proprietary capabilities, and then use those differences to disadvantage competitors.
