Brian Thornton

Looking to practice what he preaches about digital media, Michael Wolf, v-p of research at GigaOM, a technology news and analysis blog, has launched Bstsllr.com, an e-book publishing house specializing in crime and mystery fiction. The house released an anthology, , in October and plans a new anthology of East coast crime writers in Spring 2012. GigaOM is a technology blog founded by tech writer Om Malik in 2006. Looking to compete with analytics firms like Forrester Research, GigaOM hired Wolf as media analyst in 2009. In addition to writing about digital media, Wolf also helps run the GigaOM

In a move he describes as akin to “having your own minor-league baseball team,” Michael Wolf, GigaOm’s VP research, is launching his own digital publishing imprint, BSTSLLR. (In response, several minor-league baseball teams are dropping all vowels from their team names.) GigaOm CEO Paul Walborsky has long been a fan of Kevin Kelly’s “1,000 true fans” principle, the idea that an artist needs 1,000 true fans, “who will purchase anything and everything you produce,” to succeed. Wolf believes that principle can be multiplied for a short story collection.