Penguin Books has officially revealed a new identity for its relaunched Pelican imprint, home of many a non-fiction classic. Publishing May 1, cognitive scientist Bruce Hood's The Domesticated Brain is one of the first titles to be released...
Earlier today @PenguinUKbooks tweeted two 'reveals' of the redesigned Pelican logo, which is a continuation of the bird in flight designed by Edward Young and used on the series' covers when first launched in the late 1930s. (William Grimmond later refined the design of the logo.)
