Hachette UK has formed a new partnership with @RailBookClub to help it engage with readers.
@RailBookClub, advertising company JCDecaux's content-led consumer book club, invites passengers to tweet book recommendations, which are then run on JCDecaux's digital screens at train stations across the country.
The book club "builds communities of readers through a shared passion for books, providing a daily source of inspiration for the rail audience".
