Not available on the high street or from Amazon, The Little Girl/Boy Who Lost Her/His Name sold 132,000 copies in the UK alone in 2014, says the publisher, more than Julia Donaldson's hit picture book Superworm, making it the biggest-selling picture book of last year. And sales in the UK so far this year are already topping 20,000.
Cadji-Newby set up Hackney-based digital publishing start-up Lost My Name, the company behind the book, in 2012, with three others. "We all had day jobs," he said. "[Co-founder] Asi [Sharabi] had this grand vision
