Mike Eidlin is the co-founder of bookmarq, a book discovery platform.

Mike Eidlin, co-founder of social book discovery platform bookmarq, believes the one thing keeping casual readers from becoming avid readers is discoverability. "We all used to be casual readers until we found that one book that really shook our worlds and got us to read more," he says. Through the bookmarq app, Eidlin and his team are helping readers find those earth-shattering books by facilitating book recommendations from users' friends, celebrities, and top authors.

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