Garth Conboy

Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.

Joe Keenan is the executive editor of Total Retail.

With the steady increase in e-books sales and the growing demand from consumers for this format, many publishers have had to adjust their business models and production processes to provide their books as e-books. According to May sales figures released this week by the Association of American Publishers and the International Digital Publishing Forum (IDPF), e-book sales increased nearly 163 percent for the month, and year-to-date e-book sales increased 207.4 percent over the same period last year.

With the advent of electronic ink, or e-ink, the Sony Reader, the Amazon Kindle and the .epub formatting protocols, the era of the e-book in the United States may be on its way. If you are a publisher or book producer, sooner or later you will be delivering electronic versions of all of your titles for distribution through a burgeoning network of electronic channels—if you’re not already doing so. It may be tomorrow, it may be next year or possibly later, but I guarantee the need to do so will be thrust upon you by the marketplace. While it is true that complex

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