Geoff Johns

In June DC Comics announced that it would reset all its continuing series and reintroduce their heroes, as if they were appearing for the first time. The gambit was risky: if it failed, it could alienate longtime readers and send an already declining industry into a tailspin. But so far the heroes seem to have won the day. In the last five weeks, since the first of these 52 renumbered or new series were introduced, the sales of DC comics have increased by leaps and bounds.