George Berkowski

What was the mood coming out of FutureBook 2014? Positive, challenging, grown-up-and most importantly, still curious. The day began with three different words: content, community and commerce. Keynote George Berkowski set the tone with a challenging talk sayings that publishers needed to focus on other entertainment companies as their main rivals, not other publishing houses. "You are not in the same industry, but the people who are reading Fifty Shades of Grey and The Hunger Games are the same people sat on the tube reading BuzzFeed and every day."