Hirschorn

 Come fall, the glossy book jackets of every new Simon & Schuster hardcover and trade paperback will feature a QR code in an effort to bolster newsletter signups. Scanning a code will send consumers to an author?s mobile page on S&S?s website. There, they are encouraged to sign up for email alerts, browse the author?s other publications and, when available, watch a video interview with the author. It?s designed as a low-budget marketing technique, says Ellie Hirschhorn, executive vice president and chief digital officer at S&S. ?The QR code is a way