Jack Daniels

In 1952, Jack Kerouac was shopping On The Road to publishers and instead of just pitching the text, Kerouac also included his own sketched vision for the book’s cover.

Kerouac typed a note to potential publisher A.A. Wyn in the corner of his drawing explaining the concept:

Like Tweet +1 Share Pin It Share In 1952, Jack Kerouac was shopping On The Road to publishers and instead of just pitching the text, Kerouac also included his own sketched vision for the book’s cover. Kerouac typed a note to potential publisher A.A. Wyn in the corner of his drawing explaining the concept: Dear Mr. Wyn: I submit this as my idea of an appealing commercial cover expressive of the book. The cover for “The Town and the City” was as dull as the title and the photo backflap. Wilbur Pippin’s photo of me is the perfect On

Jack Daniel's sent one of the friendliest cease-and-desist letters that you'll ever see to Patrick Wensink, the author of a novel called Broken Piano for President, whose cover certainly makes use of the iconography around Jack Daniel's famous whiskey.
But, rather than get all threatening, the letter is quite nice, reasonable and even (somewhat surprisingly) accommodating. It starts out by admitting that they're flattered, not upset.