Jay Conrad Levinson

Greg Cholmondeley is president of Cholmonco Inc. Cholmonco is a technology marketing consulting company that researches, analyzes and documents best practices and innovative solutions. Cholmondeley is especially interested in how industry leaders efficiently get work through digital printing and marketing services operations. He has also written two fictional novels. The first is titled “Nakiwulo” and the Circle of Shiva” and the second is called “Princess.” You can learn more about his consulting practice and read more of his blogs at www.cholmonco.com. You can discover his books athttp://books.cholmonco.com.

Or maybe that should be, Available Now at a Bookstore Near You. After all, it was only a few years ago that digitally printed books were thought of as a modern version of vanity press for wannabe authors or only appropriate for titles with narrow audiences. It was acceptable for volumes catering to niche interests, product manuals, and the college course packs but not for “real” books. After all, the machinery was relatively slow, digital printing was low quality, and existing binding equipment couldn’t deliver a marketable product. How things have changed. Now there are digitally printed books at major book stores, at Amazon, and

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