Jeffrey Trachtenberg

Brian Jud is an author, book-marketing consultant, seminar leader, television host and president of Premium Book Company, which sells books to non-bookstore buyers on a non-returnable, commission-only basis and conducts on-site training for publishers' sales forces.

Brian is the author of "How to Make Real Money Selling Books (Without Worrying About Returns)," a do-it-yourself guide to selling books to non-bookstore buyers in large quantities, with no returns. He has written many articles about book publishing and marketing, is the author of the eight e-booklets with "Proven Tips for Publishing Success," and creator of the series of "Book Marketing Wizards." He is also the editor of the bi-weekly newsletter, "Book Marketing Matters."

Brian is the host of the television series "The Book Authority" and has aired over 650 shows. In addition, he is the author, narrator and producer of the media-training video program "You're On The Air."

Reach Brian at BrianJud@BookMarketing.com or visit his website at www.PremiumBookCompany.com

Well, he’s at it again. Long-time TeleRead readers might remember Douglas Preston as the author who complained about readers’ “sense of entitlement” for wanting cheap e-books, only to backpedal rather hastily when the complaint sparked a reader backlash. Yesterday, Jeffrey Trachtenberg reported in the Wall Street Journal that Preston has been circulating an open letter […]

The post Douglas Preston decries Amazon tactics against Hachette authors appeared first on TeleRead: News and views on e-books, libraries, publishing and related topics.

On Tuesday, the embattled baby changing station Barnes & Noble released its quarterly report and announced that it would no longer produce the Zune Nook tablet in house. And, while the Zune Nook’s catastrophic failure has rightfully received a great deal of attention over the last few days, there were a number of other uncomfortable and unfortunate truths in the report, including that Barnes & Noble is maybe not that good at selling books anymore, either (though it is still better at selling books than it is at selling tablets)

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