Jerry Fan

Last week the Downtown Library in Palo Alto, Calif. hosted a panel discussion on the industry-wide transformations wrought by digital publishing. The panel, entitled "Sea Change: The ePublishing Transformation," was made up of experts hailing from all corners of the industry. Panelists included sources from Scribd, Smashwords, JukePop.

Jerry Fan, founder and CEO of serial fiction publisher JukePop, believes he can find the next Great American Novel -- with the help of the internet. Like other publishing startups that use crowdsourcing, JukePop hopes to inject a measure of democracy into the editorial process.