There has been a mixed response from children's publishers to a campaign encouraging them to drop designating books as either for boys or for girls, with Usborne saying it is dropping such designations, but Michael O' Mara describing it as "a fact of life" that parents shop according to gender.
A petition launched by campaign group Let Toys Be Toys, aims to encourage publishers to drop what it calls "limiting labels" on books, with publishers Usborne, Igloo and Buster Books, owned by Michael O'Mara Books, among those it is targeting.
