While it may not evoke memories of your mom or dad tucking you into bed and reading your favorite bedtime story, Cambridge, Mass.-based Barefoot Books’ latest marketing initiative is a sign of the times in an evolving publishing industry: On March 31, the children's book publisher announced the launch of a weekly podcast series that features free story times from its collection of books. The podcasts offer adults and children the ability to listen to stories at home or on the go.
John Bigay
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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