Kazuo Ishiguro

The Edinburgh International Book Festival, which hosts the Scottish capital’s key literary event of the year every August, has further expanded its program of all-year outreach events with the announcement of a special spring event starring renowned Anglo-Japanese novelist Kazuo Ishiguro. The event, to be held at Edinburgh’s Royal Lyceum Theatre on Thursday March 5th, 2015, […]

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When the first issue of its new Chinese-language edition appears next month, the London-based literary journal Granta, a publication that has existed in English since the Victorian era, will have a presence in four of the five most widely spoken languages. But plans for the globalization of a leading quarterly that proudly calls itself “the magazine of new writing” don’t stop there.

“In five years I could see us with 15 or 17 foreign editions,” John Freeman, the editor of Granta, said in an interview in New York this summer.

Do you judge a book by its cover? Designers Jon Gray and Jamie Keenan shared their theories on attracting readers – from cute cats to alluring perfume – at the Edinburgh book festival.

1. Face theory: Research suggests that human beings spend 48.6% of their lives decoding facial communication, so a big draw for a potential book buyer will be the familiarity of a face. The cover of Nick Hornby's Otherwise Pandemonium, for example, uses a cassette tape to create the image of a face.