Publishers need to consider lowering e-book prices if they want to increase sales to the 16-24 demographic, the author of a report about the digital spending of young people in the UK has claimed. Luke Mitchell, head of insight at market analysts Voxburner, is author of the report "Buying Digital Content: Research on spending habits, needs and attitudes among UK 16-24s". He said the perception among young people is that digital books are cheaper to produce than print books so should cost the consumer less.
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