When Pottermore launched their ebook store at the end of March, the publishing industry stood still and watched in amazement. Pottermore did something that no one had dared trying before: they forced Amazon to send customers to their site to buy their ebooks.
Controlling the purchasing stage of the user journey is extremely valuable not from a financial but from a strategic point of view: who sells the ebook owns the relationship with the customer.
Lupin
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