In an effort to reach more potential readers on the Web, two of the world’s largest trade publishers have released their own unique viral marketing tools intended to help disperse searchable samples of their book titles across the Internet. Several years after cyberspace mainstays and Google began offering searches for visitors to take a look inside the cover of books, Random House and HarperCollins became the first trade publishers to introduce their own transportable search functions for both retailers and consumers. Unlike those previous available search tools, the two new applications, called widgets, allow users to copy and paste content onto Web sites, blogs

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