A fledgling publishing company is offering a new tool to indie bookstores: crowdfunded imprints.
Inkshares, a hybrid crowdfunding and publishing house that launched last year, is testing a new project in which independent bookstores are given imprints on its platform. An imprint on Inkshares is called a Collection, and only books that reach a specific pre-order goal get published, sparing bookstores any financial risk.
Inkshares vice president of marketing Matt Kaye explained to Fast Company the process of publishing through an Inkshares Collection:
