Matt MacInnis

Modernist Cuisine, spanning six encyclopedic volumes of science-driven cooking techniques backed by unbelievable food photography, has proven to be the greatest, most gorgeous culinary work of our time. Then its little brother, Modernist Cuisine At Home, distilled a lot of the lessons into a single volume aimed at home cooks. But go to Amazon or to Apple's iBookstore, and you won't see the eBook versions of either Modernist Cuisine release. Which is why the brand's first iPad app--a digital rendition of Modernist Cuisine At Home--is a fairly big deal.

This week's Founder Stories features Inkling Founder and CEO Matt MacInnis. Inkling, the 100-employee cloud publishing company, recently announced a $16 million Series C funding. With inevitable growth, it is an interesting time for Inkling. But that story is still unfolding, so Matt and I went back to the beginning to talk more about how the company started and what inspired him to leave Apple after eight years to build a startup:

Interactive e-book publishing platform Inkling announced on Wednesday new, multiyear contracts with two major textbook and medical publishers, deals that will expand the number of titles it offers.

The San Francisco-based company, which makes tools for publishers to create and distribute books for tablets, smartphones, and the Web, is now working with publishers Pearson and Elsevier; The two plan to use Inkling's technology to produce digital versions of their books.

Inkling, maker of the leading publishing platform for high-quality digital content, today publically released Inkling Habitat, a free, collaborative digital publishing environment designed for professionals. Paired with the recently launched Inkling Content Discovery Platform, which enables unparalleled online discovery for nonfiction book content, Inkling now provides the only end-to-end solution for publishers to build, market, and distribute high quality digital books at scale.

Book Business spent the last two days soaking up the publishing wisdom on display at the Digital Book World conference at the Hilton New York.

You can check out twitter, @bookbusinessmag, for the full play by play. Below are some highlights.

-Following the Children's Content in Context breakout session on Wednesday, we got to exchange a few quick words about our mutual love of the Android platform with none other than LeVar Burton, who was at the session to support Reading Rainbow CEO Asra Rasheed. "I'm a nerd," explaind Burton during the session with regard to his affinity for the Google mobile OS.

The most trafficked ebook store in the world today is Amazon. Very soon, that might not be the case.

Illustrated ebook store and ebook production management start-up Inkling has found a way to make Google Search a storefront for its ebooks, where readers can discover, browse and buy. It’s called the Inkling Content Discovery Platform.

“Google is now able to index the full content of our titles,” said Inkling founder and CEO Matt MacInnis, adding that readers “can buy the individual content shown or the entire book.”

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