Max Whitby

I’ve already discussed on a previous post how I’m a bit of aTouch Press groupie because I love the way they design their apps and have great partnerships to deliver new content in surprising ways. I reviewed their latest app – Leonardo Da Vinci: Anatomy for iPad here and it made me curious about their development approaches and partnerships. I asked Touch [...]

2011 has been a fascinating year for book-apps, as publishers and developers experimented with multimedia and interactive features, and wrestled with the challenge of selling enough apps to recoup the investment in those features.

The Elements remains the biggest success story of the book-apps world. Its publisher Touch Press has sold more than 250,000 downloads of its flagship iOS app, bringing in more than $2m of revenues for the company according to chief executive Max Whitby.