Meg Lonon

Heather Fletcher is senior content editor with Target Marketing.

At a time when young children are averaging many hours of television viewing per week (The Nielsen Company recently found that U.S. children ages 2 to 5 years old are watching an average of more than 32 hours of TV a week), Knoxville, Tenn.-based Rivr Media is trying to leverage those viewing habits to engage children more in reading. The company, in partnership with Atlanta-based Dalmation Books, recently introduced a line of digital products called Moving Picture Books, which can be downloaded or purchased as a DVD, and enhances the act of learning to read with TV show-like qualities.

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