Patricia S. Schroeder

Heather Fletcher is senior content editor with Target Marketing.

As a congresswoman, Patricia S. Schroeder pressed presidents and legislators for welfare, women's rights and military-spending reform. Then, during her 12-year term as president and CEO of the Association of American Publishers (AAP), she planted seeds for battles against copyright infringement and illiteracy. The next role she plans to grow into is retirement, usually the proving ground for gardeners and grandparents, in a way that may incorporate cultivation of a different sort.

Adult trade publishers with a “change is good” attitude are finding success in today’s market. From promoting literacy to experimenting with new marketing initiatives, such as social networking sites and author videos, and new distribution formats, such as e-books and digital downloads, industry leaders are now acting upon, not resisting, the significant turn the publishing world has been taking. Data indicates that while monthly sales fluctuate, overall, sales are still up, and many publishers are proactively striving to keep them that way. Last month, The Association of American Publishers (AAP) reported that adult hardbound book sales totaled $2.8 billion in 2007, a 7.8-percent increase

Former U.S. Congresswoman Patricia S. Schroeder, president and CEO of the Association of American Publishers (AAP), testified this week before the U.S. House of Representatives Ways and Means Committee’s Subcommittee on Trade in Washington, spelling out the ramped problems of copyright piracy and trademark counterfeiting in China. “In 2006, AAP estimated losses to U.S. publishers in China at $52 million, not including losses due to privacy on the Internet,” Schroeder told the committee members yesterday. “Visits to China and discussions with our member publishers reveal a staggering amount of book piracy plaguing this most promising of markets.” She said that book piracy manifests itself

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