Pegasus Books

It has never been clear whether author book tours are a worthwhile investment. Fewer publishers are shelling out to send their authors across the country these days and BookTour.com shut down last year, conceding that “fewer author tours and changes in book marketing budgets have made our company financially unviable.” Now Brooklyn-based startup Togather hopes to make author book tours more of a sure thing by adding a group-buying dynamic that requires people to commit and buy a book before an author event takes place.