Swoon Reads, a young-adult imprint that is part of Macmillan Publishing, is upending the traditional discovery process by using crowdsourcing to select all its titles. By bringing a reality-television-style talent competition to its digital slush pile, the publisher is hoping to find potential best sellers that reflect not editors' tastes but the collective wisdom and whims of the crowd.
"The fans and the readers are more in touch with what can sell," said Jean Feiwel, senior vice president of the Macmillan Children's Publishing Group and publisher of Swoon Reads
