Scott Lubeck

Heather Fletcher is senior content editor with Target Marketing.

It has to be some kind of sign of the times that none of the expert presenters at the 8th Annual Making Information Pay conference of the Book Industry Study Group on May 5 bore the title of Publisher, Editor, Operations or Production executive.

Nonetheless, getting to the heart of the matter, “we can no longer go with gut instincts,” said Scott Lubeck, BISG Executive Director. … “Show me the data,” and we can point ourselves in the right direction.

Executives from across the education sector of book publishing gathered Wednesday, Feb. 9 at The Yale Club in New York City for Book Industry Study Group's (BISG) first "Making Information Pay for Higher Education" event. A range of speakers addressed challenges familiar to many publishers, including determining what consumers want in a print-digital integrated world and how to deliver it to them, as well as issues specific to the education sector, such as the ongoing debate over textbook pricing.

The Gilbane Group, a division of Outsell, Inc., and the Book Industry Study Group (BISG) today announced a strategic partnership to help members of the book industry community succeed through innovative uses of technology. Together, Gilbane and BISG will provide market-centric research and actionable guidance for book industry professionals—from publishers to wholesalers—seeking to profit from the “digital revolution.”

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