Steve Hockensmith

In a move he describes as akin to “having your own minor-league baseball team,” Michael Wolf, GigaOm’s VP research, is launching his own digital publishing imprint, BSTSLLR. (In response, several minor-league baseball teams are dropping all vowels from their team names.) GigaOm CEO Paul Walborsky has long been a fan of Kevin Kelly’s “1,000 true fans” principle, the idea that an artist needs 1,000 true fans, “who will purchase anything and everything you produce,” to succeed. Wolf believes that principle can be multiplied for a short story collection.