Steve Johnston Steve Johnston

The author has turned in the final manuscript. The editorial and design work are complete. Marketing efforts are under way. The proofs looked great, and the book has gone to the printer. The F&G's (folded and gathered signatures) of your new title arrive in the morning overnight package. That's when the real fun begins. You discover, to your horror, that all the pages slant downhill away from the spine. And the halftones didn't reproduce properly! Now what? No matter how careful we are or how thoroughly we plan, occasional printing problems are inevitable. As print buyers, we're tasked (indeed, challenged) to deal with these shortcomings. And we

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