The year 2011 may well go down as the annum of the e-reader. Amazon, Barnes & Noble, Apple, Sony and Kobo went all-in for holidays to get their e-readers, tablets and apps into as many hands, purses and briefcases as possible. In 2012, we'll see the results of that push, as publishers anticipate the next step in the digital evolution. Book Business interviewed executives across a wide swath of the industry, from giant trade publishers to university presses, educational outfits and upstart indies. We found that while digital is on the march, print is far from dead, and the next bold move in the industry may be maximizing the synergies between the two.
As CEO and president of iUniverse, Susan Driscoll has helped the pay-to-be-published online publisher to become an attractive alternative to the sort of traditional publishing houses at which she once held executive-level positions, including HarperCollins, Henry Holt and Holtzbrinck Publishers. An affordable avenue for aspiring authors seeking to get published, iUniverse has become one of the largest self-publishing companies since its launch in 1999. Driscoll, who co-penned the book “Get Published” last year, not only is the top executive at the company, but also a mentor to iUniverse’s roster of authors. Where do you see book publishing heading in the next five to 10 years?