Barnes & Noble's New CEO Sees Non-Book Items as Key to Holidays
For Barnes & Noble Inc., it’s going to be a hands-on holiday season, said new Chief Executive Officer Ron Boire.
The biggest U.S. bookstore chain is counting on new do-it-yourself merchandise such as Raspberry Pi computer kits, art supplies, journals and even a Benedict Cumberbatch coloring book to lure shoppers at Christmas and beyond. Toys and other non-book items have been Barnes & Noble’s fastest-growing category, rising at a double-digit pace, Boire said.
“It’s going to continue to grow,” he said this week during a tour of the company’s store in New York’s bustling Union Square.