Sponsored by: Canon Solutions America
Speakers: Andrew Gall, Account Executive, BR Printers and David Hetherington, Chief Marketing Officer, knk Software
Digital printing is not just an effective way to print short book runs. It’s a disruptive technology that is changing the economics of the publishing business. To reap the rewards of digital printing, it’s crucial for book publishers to consider the lifecycle cost of a book instead of the traditional per-unit cost and scrutinize capital locked up in warehousing and wasted on returns. This webinar will explore the workflow, organizational, and cultural shifts publishers need to make in order to pursue more flexible and profitable fulfillment models.
We’ll discuss:
- How digital printing can help publishers manage market uncertainties more effectively
- How publishers are taking advantage of capabilities such as auto-replenishment, Print-on- Demand, and short runs
- Key considerations to make when overhauling your inventory strategy to cut costs and respond to consumer demand
- How digital printing is creating new revenue opportunities for out-of-print, backlist, and new titles.
Sponsored by Canon Solutions America
See below to view this free webinar today!