Every time a new user clicks “like” on the HMH Kids’ Polar Express-themed Facebook page, the company will donate one book to First Book (until December 25th). The publisher has agreed to give away up to 25,000 books to the literacy nonprofit....
Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value
In Managing the New Customer Relationship: Strategies to Engage the Social Customer and Build Lasting Value, you'll get chapters focusing on: Managing the New Customer—and the New Customer RelationshipPlanning Relationships with Existing CustomersOne-Through-One: Engaging Social CustomersB2B RelationshipsCustomer AnalyticsAnd more!...
Readers will learn: The content options available and how to choose the right channelWhat type of information to post on social networking, business blogs and websites How to define your market nicheHow to increase SEO And so much more!...