Making a Case for Open Access

Depending on the audience, the case for open access (OA) varies. Opponents of intellectual property, for example, may favor OA simply on principle. To a researcher you might argue for a broader dissemination of his or her own work. A funding agency may accept the dissemination premise as well and tie it to an exercise in branding, where each published OA article becomes an ambassador for the sponsor of the research. A librarian may be persuaded on the basis of cost